Will that logo work on your website AND on your swag?
Logo design used to be more fun: back when MTV was invented, and it was the only music video channel on the planet, they could have tons of fun with their logo, and make it work just as well on …
Gaming and Gamification: when do games make good business sense?
Gaming: from educational kids games, to games on live TV, to gamification in the military: Bing Gordon once said that game techniques and skills are going to be the foundation upon which all interactions will be based, someday very soon. …
Marketing Rebellion Podcast Episode 010
Fan fiction happens when the story world crafted by the original content creator is so compelling and so open for possibilities, that people see themselves in it. The kind of media that inspires fan fiction has been called “Spreadable Media” …
Marketing Rebellion Podcast Episode 009
What does Branding, Product development, and Lean Startup have in common? Experience Design. Whether you call them your audience, your users, or your customers, their experience and the evidence-based design of that experience is becoming a critical business function. Join …
Social Strategy SOS
This post was originally published by the author in the Canadian Small Businesswomen Blog In the third post in this series, I discussed why you need to consider your customers as “users” and how you go about creating a User …
Workshop: Your Content Marketing Roadmap
Content Marketing is the key way that any business, no matter the size, can compete online for leads, customers, and clients who will love and trust your brand. On February 7, 2015 I will be offering a 90 minute workshop …
When Content Marketing, Your Customers are Users
This post was originally published by the author in the Canadian Small Businesswomen Blog In the second post in this series, I outlined why your governance model, or the “How do I do this?” part of your content marketing strategy, …
Your Brand Values and Governance Model: Developing Your Content Marketing Roadmap
This post was originally published by the author on the Canadian Small Businesswomen Blog Part 2 of a 6 part series on Content Marketing Strategy for Your Business In the first post in this series, I outlined what a Content …
Content Marketing: the Not-So-Simple Secret to Today’s Business Success
This post was originally published by the author on The Canadian Small Businesswomen Blog. Part 1 of a 6 part series on Content Marketing Strategy for Your Business You’ve poured blood, sweat, and probably some tears into building your business …
Social Strategy Sliders: A Tool You Can Use
Determining the right Social Media Mix for your business is extremely challenging for business owners. With a myriad of platforms, no time, and huge competition for your customer’s attention, it’s important to choose the right platforms and tell the right …